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Paying $10 to get pitched: more movie ads coming

14
greg.orgPerson was signed in when posted
11-16-2002
01:11 PM ET (US)
>> "I hope that the line between entertainment and advertising will begin to blur."

Does that mean the commercials will be better than the ones they run now? I hope so. Two commercials at Jackass were just embarassing: some generic GM car straining to be cool turning donuts ad infinitum in the desert. Tom Petty got exactly the same treatment in the next ad. which rhymes with sad.

FWIW, theaters in Europe show the scheduled times for both the seance (read commercials) and the movie.
13
Dan Z.Person was signed in when posted
11-16-2002
01:35 AM ET (US)
Everyone's so down on "the theater experience", and I guess I just have a different perspective. Sure, going to the cinema is not the same as watching a DVD in your hermetically-sealed entertainment bubble at home, but that's kind of the point. People are sometimes loud and noisy in the big world out there. I like this.

Seeing "Bowling for Columbine" wouldn't have been at all the same if I'd waited forever for it to come out on DVD and watched it while nestled at home. The audience at my showing was about as vocal as a southern Baptist church, with gasping and laughing and clapping galore. Different sections of the audience gasped and laughed and clapped at different moments, and I found that fascinating, too.

But lest you think I'm limiting this to art house movies, I just came back from the Friday matinee showing of the latest Harry Potter. And you know, there were a lot of kids there! And some of 'em were kinda noisy, and some of 'em spilled popcorn on the floor. But I liked hearing their excited whispers about Harry. "I hear, I hear J.K. Rowling already has the new book finished, only she can't release it yet, because they won't let her," said one boy 2 rows in front of me. He had an elaborate explanation of why they wouldn't let her release it which these margins are too small to contain, but at any rate, I thought it was worth the price of admission.

The advertising, of course, sucks. It saddens me that the practice of booing it is disappearing. But overall, I like the theatre experience. Everything else is just TV, and who needs more of that?
12
Erik NelsonPerson was signed in when posted
11-16-2002
01:24 AM ET (US)
Think of it this way:
If they show you too much preview then it won't be necessary to see the movie because you've already seen it. In effect, it's like if you pay to see one movie you can see several others for free, and remember just as much of them several years later as you would if you'd seen the whole thing
11
chico haasPerson was signed in when posted
11-15-2002
08:57 PM ET (US)
Advertising creative people constantly recommend it because it's the one time footage of theirs makes it to a moviehouse.
10
jpancakePerson was signed in when posted
11-15-2002
07:36 PM ET (US)
Another idea: second-run movie theaters. Wait a week or two, save some money and miss out on the ads. Or, if you live in a big enough city, just don't go to the multiplexes, as someone below said. Thankfully, locally, there's a single-screen independent second-and-sometimes-first-run movie theater that also doubles as one of the cooler places to hang out in the city. Studio 35, Columbus, Ohio I think I saw the wonderfuly awful Swordfish there 3 or 4 times. Each time, progressively more drunk. I could've gotten drunk at home and watched the same movie on dvd, but it wouldn't have been nearly as much fun.
9
MaXiMuM LeaDeRPerson was signed in when posted
11-15-2002
07:09 PM ET (US)
For those of you that live in or near L.A., the Arclight Cinemas on Sunset at Vine doesn't show any commercials before the feature. They do, however show trailers. It's also $11-$14, but worth it if you can afford it.
8
tomasPerson was signed in when posted
11-15-2002
06:47 PM ET (US)
Yeah, show up 20 minutes late and sit in the furthest-right seat of the front row.
7
TimmyTPerson was signed in when posted
11-15-2002
05:43 PM ET (US)
The question I have is: do the previews/commercials start at the posted time, or does the movie? If it's the commercials, just show up late.
6
JohnRPerson was signed in when posted
11-15-2002
05:20 PM ET (US)
The Regal CEO really ought to get with the times ... isn't Harry Potter a 2 hr commercial that you pay to see to hawk all the HP merchandise?
5
Cory DoctorowPerson was signed in when posted
11-15-2002
05:14 PM ET (US)
Remember that DVDs can contain commercials that you can't fast-forward past, too.
4
FuttBuckPerson was signed in when posted
11-15-2002
05:10 PM ET (US)
Thank god for DVD.

Recently watched the extended cut of Lord of the Rings at home- big TV, full 5.1 Dolby surround, no previews, no commercials, no cell-phones, no talkers, and my cat curled up in my lap to boot.

The theater experience does suck. I can't remember the last film I saw out that didn't annoy me with ads and talking jackasses.

Oh yeah, Jackass. The one film that really benefits being seen in a crowded rowdy theater.

I saw the rerelease of Metropolis the other day at an art-house theater (usually the domain of the true film lovers) and couldn't believe how many people were talking during the film. Just because it is a silent film doesn't mean you can distract everyone around you.
3
Paul PalinkasPerson was signed in when posted
11-15-2002
05:02 PM ET (US)
I've just stopped going to see films at multiplexes. Not out of "moral outrage" or protest. It's gone beyond that. I'm simply not interested anymore.

Most films are crap, especially from the major studios. The theater experience is unpleasant. The cost per ticket is ever higher.

Fortunately, I live in a major city, so we have a few decent theaters that show smaller releases. It's much more pleasant experience, even without THX sound. (Do I really care about surround sound?)
2
srt19170Person was signed in when posted
11-15-2002
04:29 PM ET (US)
I was living in LA when the first pre-movie ads appeared -- short vignettes on the movie business by the LA Times. I hissed and booed and was open-mouthed when I got shushed by people. I left very depressed, because the trend was obvious.

-- Scott
1
Cowboy XPerson was signed in when posted
11-15-2002
04:19 PM ET (US)
... and in other news, Star Wars producer Rick McCullum complains that DVD sales will be responsible for the downfall of cinema and theaters.

my head hurts
Edited 11-15-2002 04:20 PM

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