Blur Circle

Steve Yost's weblog
December 07, 2002
Attention resource

Cody Clark also blogs about the value of paying attention to what we pay attention to, including a link to an interesting NYT article:

And, in a finding that astonishes many people, they found that the brain systems that detect and evaluate such rewards generally operate outside of conscious awareness. In navigating the world and deciding what is rewarding, humans are closer to zombies than sentient beings much of the time.
mmmhmmm. The final paragraph makes me want a bibliography:
Economists and neuroscientists use the same mathematical equations for modeling market behavior and dopamine behavior, Dr. Montague said. Neuroscience may provide an entirely new set of constructs for understanding economic decision making.

December 07, 2002 07:42 AM