>> "I hope that the line between entertainment and advertising will begin to blur."

Does that mean the commercials will be better than the ones they run now? I hope so. Two commercials at Jackass were just embarassing: some generic GM car straining to be cool turning donuts ad infinitum in the desert. Tom Petty got exactly the same treatment in the next ad. which rhymes with sad.

FWIW, theaters in Europe show the scheduled times for both the seance (read commercials) and the movie.