Why is the industries reaction “necessarily reactive”? They have known about and used digital media in some form since the 1980’s. I hardly think they’re only course of action up until this point has been to sit idly by and watch their copyrighted works get stolen for the last twenty years. It’s simply a matter of control. The industry is loosing it’s, up until now, largely uncontested monopoly of music sales. This is a result of complacency and greed. Not an inability to affect the infrastructure.