Quark has always had its head up its ass as far as customer relations go. When Kinko's, as a corporation, wanted to site license Quark Xpress for their self-serve DTP machines, Quark balked. They weren't going to site licence, and when it came down to it, they were a bit pissed that Quark be allowed on any self-serve machine. They considered that "renting the software" which was against their license.