Anyone else smell the impending doom for Google? Not that they did anything wrong here, but they've become the leader in internet search technology by such a wide margin that it's only a (very short) matter of time before someone publically calls them "the 800 pound gorilla." And once that happens it's all over. Suddenly they're not the plucky young startup that could anymore. They're the established leader, then they're the entrenched monopoly, then they're the hated overlord. I remember when this happened to Microsoft.

Google is very slick, but a company that big can't manage the spin like the legendary "two guys from Stanford" could. The first Google critics are already receiving more notice than their crackpot complaints deserve, simply because anyone actually saying something negative about Google is newsworthy. And now they've bought themselves a million or so webloggers, who everyone knows are the most reasonable and levelheaded of all net denizens.

One misstep and one semi-viable competitor is all it will take. I wouldn't want to be running Google right now. And if anyone out there is working on some super badass new search technology, get ready for your shot. It's coming.