What makes them think their target audience will listen(or care?)?

typo: "world" of ends, rather than "word" of ends. And no, the target audience has shown no sign of listening yet.

>>they maybe could see that having a system that transports all bits equally, without government or industry censorship, is the single most powerful force for democracy and open markets in history<<

Who says that the U.S. government *wants* to promote democracy and open markets? It's in the process of tossing the Bill of Rights out the window (see "USA Patriot Act" and its potential sequels). As for open markets... big business (progressively closer to a synonym for "U.S. government") wants these only as long as they offer an advantage for big business.

Anyone who is interested in how we could do things in a more net-appropriate way in the music industry can visit http://mediagora.com for my thought on the subject.

Kevin, your thinking on mediagora.com mirrors mine precisely...this is one of the good things that DRM could be used for!

Evidently it doesn't, as I say DRM is futile because it destroys value. people will pay far less for a locked-up file than an open one.