This reminds me a little of some of the fallout from the Code Red worm. I saw signs up in Office Depot the next day saying "Protect your computer from Code Red! Buy Norton Antivirus!" Nevermind that simply restarting your computer (which us Windows users do 20 times a day anyway) would get rid of it. They were simply using fear to sell their products. Fear is the next new big business. The government and media already uses it, why not Tech too?