"The value of any new technology is in large part derived from unanticipated, innovative uses, uses that spring up as the widest possible variety of technologists and end-users tinker, modify, and experiment to discover remarkable ways of extracting new value unimagined even by the technology's inventors."

No one in business or government* will get past that first paragraph. Value = Advertising Dollars, period.

* AKA, "business."