It is, in my opinion, a hoax. I have shot b&w infrared film with a camera, and it sounded much like he described it. What I don't like is the colors. What he describes sounds very much like artificial color IR film. It appears to have shades of red and pink to give the IR more of a color look, but I don't think it would really look that way. What I am trying to say is that, given my research while shooting the film, very low visible red light can look very much like IR. The filter I used to shoot IR was a #25 Red Filter, but allowed red light to pass through it. Having a red filter vs. an IR only filter will only slightly change the resulting pictures. In my opinion, based on what I have seen of real IR photography, he is seeing the very lowest end of the visible red light, which, while being close to the IR spectrum, may not really be IR. I would like to see the results of using a filter that allowed more red, and comparing the two.
http://www.biphoto.com/ir/wwwboard.htmlThis website has examples of B&W IR photography, and I think some artificial color as well.