Jesus, I can't believe I missed this bit:

"Legitimate bulk mailers (with double opt-in agreements), or other companies whose mail caught in spam filters, can pay Habeas to put the haiku in their headers too, dodging the filtering bullet."

So every time anyone on the Internet wants to send a non-personal email to anyone else, s/he'll have to PAY HABEAS in order to be kept out of spam filters? Habeas wants to collect a royalty on every single non-personal email sent?

HOLY MOTHERFUCKING FUCK! That is the single most ridiculous thing I've ever heard.