Edited by author 05-16-2001 06:35 PM
If you like Clutrain Manifesto at all (or even if you didn't) there is a good chance you will like Christopher Locke's [1] forthcoming book entitled "Gonzo Marketing: Winning Through Worst Practices." [2]
  
Amazon calls it "an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers."

Best of all, there are two free chapters posted online.
Chapter 1 - Introduction [3]
Chapter 2 - Eight Miles High: The View from 40,000 Feet [4]
   
Here's a little sampling...

    If something really juicy is afoot -- say a football
    advertising personality offs his wife, or some minor
    British royalty buys it in a car crash -- you can
    watch the news for months at a time without hearing
    about much else. God help you if some cute little
    Cuban kid accidentally washes up in Florida.

Or this gem...

   If the business notion of best practices had
   been applied from the dawn of human civilization,
   the Statue of Liberty would be brandishing a
   tube of Preparation H.

Enjoy,
Todd


[1] http://tdcrc.com/bios.htm
[2] http://www.amazon.com/exec/obidos/ASIN/073...80/dontsaythatoutlo
[3] http://www.gonzomarkets.com/intro.html
[4] http://www.gonzomarkets.com/8mileshigh.html