The Art of Innovation
- anecdotes & philosophy by IDEO GM Tom Kelley (brother to ideo founder Dave)

Take away: IDEO does user centered design. Significant number of anecdotes *not* from IDEO. Nothing groundbreaking, but some nice stories. Very little process detailed, despite hyperbole of IDEO giving away secrets.

Value: Presents user-centered design in business context. Good for building bridges with suits. Lots of anecdotes to fit into conversations.

Website: http://www.theartofinnovation.com/

Bay Area folks may know a few of the IDEO ppl mentioned...

cheers,

Jess

just bought "The tipping point" today...