Edited by author 05-24-2001 03:32 PM
You may have heard this one recommended elsewhere (I think I found out about it from chi-web or sigia-l), but I really liked the book Built to Last. It challenges some basic myths about successful businesses (You must have a product idea to begin with, you must have a charismatic leader, etc.), and instead tries to figure out what the connection is between the extremely successful, lasting companies they studied is. Turns out it has more to do with values/ideology and culture/identity.