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| Mick
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15
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05-29-2001 04:00 PM ET (US)
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| Anneke Floor
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14
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05-24-2001 03:31 PM ET (US)
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Edited by author 05-24-2001 03:32 PM
You may have heard this one recommended elsewhere (I think I found out about it from chi-web or sigia-l), but I really liked the book Built to Last. It challenges some basic myths about successful businesses (You must have a product idea to begin with, you must have a charismatic leader, etc.), and instead tries to figure out what the connection is between the extremely successful, lasting companies they studied is. Turns out it has more to do with values/ideology and culture/identity.
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| Jonathan Peterson
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13
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05-23-2001 10:53 AM ET (US)
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| anon
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12
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05-18-2001 10:13 AM ET (US)
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If you want real business knowledge, forget that cluetrain manifesto crap. Read the Harvard Business Review or any of the publications from the major consulting firms. You'll find more value there than anywhere else, IMO.
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| Cory Doctorow
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11
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05-17-2001 06:33 PM ET (US)
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Have a look at Dee Hock's "Birth of a Chaordic Age." Hock founded Visa, and his memoir is the story of how he convinced BankAmerica to give up on command-and-control management in favor of "chaordics" -- telling everyone what needs to get done and giving them the authority to do it on an ad-hoc basis. The writing is a little overwrought, and the book is a giant one, but it's well worth it, especially for the bits on the design and construction of Visa's approval system.
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| pedro
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10
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05-16-2001 08:07 PM ET (US)
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anything by Tom Peters is great great great
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| Todd L.
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9
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05-16-2001 06:31 PM ET (US)
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Edited by author 05-16-2001 06:35 PM
If you like Clutrain Manifesto at all (or even if you didn't) there is a good chance you will like Christopher Locke's [1] forthcoming book entitled "Gonzo Marketing: Winning Through Worst Practices." [2] Amazon calls it "an astonishing and outrageous array of ideas that will tear down the barriers between companies and their customers." Best of all, there are two free chapters posted online. Chapter 1 - Introduction [3] Chapter 2 - Eight Miles High: The View from 40,000 Feet [4] Here's a little sampling... If something really juicy is afoot -- say a football advertising personality offs his wife, or some minor British royalty buys it in a car crash -- you can watch the news for months at a time without hearing about much else. God help you if some cute little Cuban kid accidentally washes up in Florida. Or this gem... If the business notion of best practices had been applied from the dawn of human civilization, the Statue of Liberty would be brandishing a tube of Preparation H. Enjoy, Todd [1] http://tdcrc.com/bios.htm[2] http://www.amazon.com/exec/obidos/ASIN/073...80/dontsaythatoutlo[3] http://www.gonzomarkets.com/intro.html[4] http://www.gonzomarkets.com/8mileshigh.html
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| Connie O
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8
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05-16-2001 08:30 AM ET (US)
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| vanderwal
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7
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05-15-2001 11:47 PM ET (US)
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| Socrates M.
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6
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05-15-2001 08:30 PM ET (US)
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Edited by author 05-15-2001 08:31 PM
"Cluetrain Mainfesto." All you consultant types need to memorize it. (By the way, try not to suggest that your clients organize themselves as ant colonies. Your business is likely to get squashed.)
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| Jess McMullin
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5
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05-14-2001 11:10 PM ET (US)
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The Art of Innovation - anecdotes & philosophy by IDEO GM Tom Kelley (brother to ideo founder Dave) Take away: IDEO does user centered design. Significant number of anecdotes *not* from IDEO. Nothing groundbreaking, but some nice stories. Very little process detailed, despite hyperbole of IDEO giving away secrets. Value: Presents user-centered design in business context. Good for building bridges with suits. Lots of anecdotes to fit into conversations. Website: http://www.theartofinnovation.com/Bay Area folks may know a few of the IDEO ppl mentioned... cheers, Jess just bought "The tipping point" today...
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| faisal
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4
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05-14-2001 05:25 PM ET (US)
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Read these: _The E-Myth Revisisted: Why Most Small Businesses Don't Work and What to Do About It_ - a discussion of why most small businesses started by practitioners in a field don't grow and eventually fail. Focuses on the failures of entrepreneurs and what you can do to make your business a success (rather than just another employer that you happen to own). < http://www.amazon.com/exec/obidos/ASIN/088...theofficiafaisal> _Selling the Invisible: A Field Guide to Modern Marketing_ - probably the most accessible and useful book I've seen on the general concepts of modern marketing. Talks theory, not specifics. < http://www.amazon.com/exec/obidos/ASIN/044...theofficiafaisal>
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| Victor Lombardi
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3
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05-14-2001 01:53 PM ET (US)
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| Bill Seitz
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2
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05-14-2001 12:22 PM ET (US)
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Given your interest in being a change agent, I'd recommend taking a look at some of Jerry Weinberg's stuff. "Secrets of COnsulting" is a good place to start, but his Quality Software Management series is also excellent.
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| peterme
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1
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05-14-2001 02:25 AM ET (US)
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What are some great business-y books to read? Don't say, "Crossing the Chasm." Not that it's not good, but just that EVERYONE recommends that book.
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