Forelock tugging. That's all this is.

IA's may make an experience better for customers on the web, but they are not project managers, nor are they evangelists, nor are they marketeers (I might buy salespeople, but not marketeers).

IA is not the hub. Project management (what, because of the origins of multimedia houses, is often called Producing) is the hub. IA is part of design, which includes information, visual and experience design.