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Topic: YCAR Member Connection
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J. Dretzel  19
06-25-2008 02:44 AM ET (US)
Someone with some "influence" has cried to CRIS because they probably believe that the use of those words gives someone an unfair advantage for some strange reason. Much like forbidding photographs that show a real estate company sign or prohibiting the words "Money Back Guarantee" because they may identify a particular company that actually offers a real one.

So CRIS pulls out their magic pencil and creates a rule to dry up the tears of the crybaby.

If eliminating the use of those words impacts the way you do business I would suggest using an online thesaurus or investing in a book on writing advertising. There are many ways to overcome limitations without breaking any rules. The word satisfactory is a good example. Use it the right way and it takes the place of acceptable.

Good Luck and happy thesauring!
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