Your piece on advertising

I hadn't thought about it for a PC, althjough now you mention it there is a degree.

BUT on a wireless connection wh=ere you *DO* pay per MB (or if not, you have a relatively small usage limit that gets full...) then it really, really matters.

Or if you are on a 'unlimitted' plan. then that advert is costing the mobile operator a lot of money to transmit.