Is it worthwhile advertising via a Yellow Pages internet listing?
I'm sure we're all aware that the Yellow Pages has an online equivalent, and advertising in it is certainly something to consider when you're putting together your advertising ideas for the year.

At Petals over the past 14 years, we have actually found that it hasn't been particularly successful for us to advertise in either the yellow pages book, or the online equivalent. Using a simple cost benefit analysis model, we've tried to estimate sales and measure them against our response rate. We have consistently found that the advertisements have had a very low response rate.

However, this is only our opinion, based on our own personal experiences.
We're only one business and there are lots of others out there who may have found something different! We'd like to know what others think, and we'd love to hear from you! Add your comment today!