I just thought of something else. Amazon has a 'people who bought this, also bought....' feature. I am not enough of a web expert to know how easy that is to set up, but I think it is a cool idea.

Another possible thing to nick from Amazon is the wish list. Especially for people expecting a child, it is great to be able to tell grandparents, friends, etc where to buy something they actually want. Perhaps you could make this even more attractive my joining with other baby related retailers (eg selling cots, bedding, etc etc etc) and have some kind of joint wish list. Linking with others may also improve your search engine positioning. The wishlist should be easily emailable to others with just a couple of clicks, if possible. again, a real techie would need to tell you how to do this.

If you do set up a subscribers newsletter, please could you send me an email at deviclark@newleaf.fslife.co.uk and I will subscribe.

Good luck!