Fantastic website with a great "child-friendly" feel to it. The clothes look wonderful (coming from a dad to a gorgeous five month old girl) and I really wish you all the best. I have worked as a usabilty/customer experience 'person' just to let you know that my comments are based on experience and years of watching people use the web to study how they could best achieve their goals. I'll limit my comments to just 3 rather than become a bulletin board hog.

Firstly, your home page can retain all of that fab look and feel while still achieving more. This is a great place to have billboards pointing to specials, new designs, best sellers, etc. This could be in the form of small blocks of text with links to the relevant web page.

Secondly, you could make you main navigation a short cut for returning visitors by using 'fly-outs'. To see an example of what I mean by this visit www.propertygenie.co.za and mouse-over the Find A Property link on the to navigation. What I mean by this is that your Shop link could expand into a set of quick links to the pages showing tee shirts, bodysuits, etc. (I'll sneak another suggestion in here - put your main navigation at the top of the page like other sites do - convention is wise to follow on the web).

Lastly, the page where customers select size, quantity, etc needs to bring together the decisions so that they appear near each other i.e. the drop down boxes and the call to action. All the 'clicks' on this page need to be closer together - size, gift box, quantity and ADD TO BASKET. This will make it easier for customers to move on in a vital stage of the shopping process. The Add to Basket link could look more like a link by adding an arrow (>>) to it possibly?

good luck
rajhev

rajhev@greenfiremarketing.com