Excellent website.

It looks like I'm going to enjoy looking around but my first concern is, what do you do. The bullet points at the top of the page don't tell me what I want to know. In fact the first 2 tell me what I already know.

The stuff at the bottom of the page (which I can't see on my 800x600 browser) is what I want to see. Its all about labels which makes sense to me. I think I'll read on.

I think you should also revisit the navigation buttons, not just how the work (or don't) but how meaningful they are to your average visitor. I had to think about it and, for me, that flags a warning. I always like an 'about us' button to be visible so I can see, straight away, who I'm dealing with.

Go for it.

Chris Price, Choctaw

Hi Chris,
Love the site graphics - IMHO, it is the best of today's 5 by a proverbial "country".
But (and there always is one when asking for feedback) I have to agree with the girls - the navigation system is definitely dodgy on IE, but again works fine on Netscape.
One other piece of assistance I can give is that I would see the biggest selling point of this business as its success stories (not necessarily the return %). If you have lost something that is worth looking for (and potentially willing to pay a reward) I'm not sure that you would be worried how many other people are "unlucky". You know the odds are stacked against you in finding it, but you just want your item back.
My point is that you have to look very closely on the home page, and then make further clicks to find a "success". Surely this should be plastered prominently on the home page? The i-Pod man from Wapping looks your best bet for now from the ones shown. Regular changes of the success story (success of the month?) could be introduced as business increases.

The other point I would make, is that reading your site, I am not actually sure whether your No.1 aim is to reunite owners with lost property, or to sell stickers?

Finally, some of the success stories in the list are duplicated which may need checking out?

Sorry if it all sounds bad - it isn't, you've got the basis of a good (& unique) idea and terrific site graphics. If only I had that (and took my own advice occassionally).....
Good luck.

Andy Freeman ~ Freeman Solutions Ltd
www.freemansolutions.co.uk

Agree with Rachel's comments on IE - it DOES work - after about 4 attempts to 'catch' the dropdown!

Here's some quick thoughts in no particular order:

Red is OTT - quite oppressive. Combined with heavy caps everywhere and exclamation marks it's almost a shouty/angry feel to the site, as opposed to friendly, reassuring, problem-solving.

Tiny text used and no way to make it larger in browser.

"Bak" is msn-messenger type slang that doesn't inspire trust.

Lots of rather odd graphics that seem unnaturally big, and drop-shadow is never that great on a screen.

Hope this helps!

Kevin Browning
www.kmdwebdesign.com

Chris
This site looks great. It seems to work well on my PC, but I have to agree with Rachael Wyatt, the drop down menus disappear at the speed of light.
For such a high number of hits and such a low conversion rate, there is obviously a big problem. I know the brickies will help, but I think it's time to call in an expert.
Best of Luck
Debbie Short ~ JeaP Clothing & Promotions
www.jeap.co.uk

Hi Chris - I've just had a quick look at the want it back website - fab idea. As someone who has to check phone, keys, and purse every half an hour or so, I could save myself a lot of pocket slapping. Brick 141 mentions you are having a problem with the conversion rate on your site. I think I may have found one possible reason. The navigation system works like a dream in Firefox for PC and Mac, and in Safari - but it doesn't work so well in IE for PC (which most people in the UK are still using unfortunately) I've asked a couple of other people using IE to check it and they have the exact same problem. They can't select a menu item from the drop down boxes because they intermittently disappear when you try to mouse over and click on them - so I think your low conversion rate is possibly due to your visitors frustration whilst navigating the site. Have a look at your web stats to get a detailed breakdown of the way people are moving through the pages. Also, if you are using a mac then poddle along to your nearest internet cafe/PC shop and have a look at how your site works on other machines - sometimes it can give you a bit of a surprise to find out that not everyone is seeing what you're seeing. I'd recommend this to all website owners. Anyway, I hope this helps a bit - all the very best with the business :0) Rachael - www.purple-dogfish.co.uk