Hi, nice looking site.

here's what I did:
great idea, I wonder if they have got that little black wallet that I have had for 27 years and recently lost on a train?

Labels...err....no, I am not labelling anything.

left after about 10secs.

a good idea..... the site was too busy for me and I also thought that it was a site where people returned lost items then searched for them on your site. Too much text to read. Also I agree about the colours - they are far too aggressive. I confess I got bored with it as I could not see clearly what you are offering quickly enough. I also think that you need coverage aswell as the internet to make people feel more reassured by you and more importantly so that they can search for you and know about you. Good Luck!

I like the site.....Red on Black a bit harsh though. As for the business model its good but needs a lot of PR to make it work. Generally the public will want some courting before spending their money.

Good luck - Barry

Look of the site is jazzy & professionally done - and I thought the easily identifiable logo (the grab hand) a good "branding" tool.

But...

>There was no "grab" for me to want to buy... I wasn't sure at first what you were actually selling. And I wondered if I wasn't there to do this exercise would I have bothered to read all the words??

>People love a bargain - shout about an introductory offer!

>I might normally have clicked off after just a brief perusal, but stayed and had a look around really only so I could be fair in my comments - if it is said people "buy" their houses within the first 11 seconds of a viewing, then you probably have less than this to make your impression and get critical information across.

>Finally, two things that came to mind about the product itself... I thought "labels? won't they peel off?" now I may be a girlie, but people need reassurance that this is durable and WORKS... then I clicked BUY - and saw something about "free 12 months subscription" (this hook should have been screamed from the front page) and the cynic in me immediately thought, uh-oh they reel you in, then squeeze you for more money - in my experience people buy on trust as much as anything (we are talking about personal security here afterall) so a bit more detail to reassure would be good.

All this aside - what a great idea - the simple ones are usually the best... very best of luck with the venture, I really hope it catches on!

PS Have any of us "critics" actually signed up? Now that would be interesting to know - if they have, then hats off to you, it obviously works!

Cheers for all the comments guys. Lots to look at and work on it would seem. Less is more seems to be the flavour of the day so will definately look into that.

Colours! ok i see the point people are making, what would be better colours yellow or blue then??ideas?

An aside, No Anna not one of the 25 people has bought into the idea, which is interesting, even though one person has just suffered the loss of his wallet.

Keep em coming, thanks for all the great feedback

www.wantitbak.com

Edited by author 22-04-2005 11:50 AM
Only a small comment as everyone else has covered all the other points ... I have an eyesight problem and found some of the text on site just a tad too small for comfort. And the white links on grey tabs had to be read out to me.

Hope this helps as I'm sure you'll have many visitors who have sight problems (and maybe lost their specs!!)

Annie
http://www.global-tuition.com

Hi

I LOVE the idea...

And I think that the first page should show the pictures of people who've had there stuff returned with a picture of the thing returned...

I thought it was a place to go and find stuff (i.e. all people would send in lost property to you, and you'd send it to the owners) - can you make the message clearer of what the product is?

I didn't find it too expensive...

And how about a 1,2,3 and you get it free offer - like refer 3 friends and you get yours free? Or something like that?

I truly superb idea!

I'll post a link it this on my community forum.

Love
Natalie

http://www.grantandnatalie.teamflp.com
http://www.lifestylemillionaire.com

OK thanks to everyone, we have made some major changes. We are still looking into the colour option and sourcing some photos of people and their items.

Let us know how you feel about the new look.

www.wantitbak.com

Hi,

I'll restrict my comments to the general theme of the business as I think the idea is fantastic. I didn't have a lot of time so I may have missed some of the detail of how it works but this may be just as useful to you. Layout and grab hand branding was excellent, however I do have a 'but' and quite a big one. Like a couple of others I was expecting it to be a service where you look up items that you've lost and people who find things add them to the site to be found. And for me this is the business model to go for as the labels idea just says to me I can do that myself for nothing, I don't need a web site. Thats what turned me off the idea so I'd review the business model as there has got to be a great business around lost property. Good luck and hope this helps.

Hi Chris,

There's too much going on the hompage... so no obvious path for someone to know what to do next. Too many type faces, styles, graphics. And way too many choices.

You want people to register their interest. Selling is a multi, step process. Don't assume they'll do it all at once. (For the textbook answer - Attention, Interest, Desire, Action) etc..
Capture browser interest with an offer "Try it for free".
Offer them a free asset number to use for 3 months in exchange for a completed registration form. If they lose an item in this time, charge them £10 if someone calls - to pay for the reward and your costs.

Of course, during the 3 months, you'll be trying to sell them the asset tags yourself...

Your competition - yellowtag (who now have an international link... and brand with the colour...yellow)
and most importantly...

Apathy - why don't I just put on my address ?

You need to answer the found but not returned, as well as the found and rewarded for return arguments.

So - I'd take selling the tags off the front page... it only matters when someone wants to protect their assets with a 3rd party code...

Focus on the only 2 messages that matter. Found a tag and claim your reward, and Try us for free.

Good luck

Hi Chris

Great idea, great website. I don't think the business model is a bad one, however there is two major things to overcome. Trust that it would be an effective service and education to let people know about it.

In your testimonials as far as I could see the only comment where they had purchased your system, used it and that it had worked, was at the end of the list, I think this would be better moved to the top, people might not get to the bottom.

Secondly this is just an idea, if you haven't already though of it, why not approach manufacturers to prebundle your stickers, this will give them a bit of a usp to their product as well, plus you should be able to gain some credability through their promotion or adoption of the service.

Good luck Alex

Edited by author 04-05-2005 02:59 PM
Like the idea behind this site! I hope it's a success for you.

These comments apply to quite a lot of web sites these days and the omissions (I don't like to use the word error) are easy to fix.

All web sites need to address users with accessibility issues. Do your users have sight problems? Do your users have input control problems (can they use a mouse?)

The Disability Discrimination Act 1995 became law in October 2004 and require all businesses, whether they are web based or not, to make "reasonable adjustment" to make their services "accessible to all".

After having had a quick glance over your site, there are a few things you need to look at;

i) your text needs to be proportional, not fixed - it cannot be resized.
ii) some images require ALT tags - how can a blind user with a screen reader "see" the images?
iii) your menus are not available unless you have a mouse - all hyperlinks must be accessible to keyboard only users.
iv) imagine a blind user with a screen reader. The screen reader "reads" all links to the user. You have a link called "VIEW HERE" - what does that mean to a blind user? Make hyperlinks meaningful and don't repeat them. A list of "click here"'s is of no use to users with sight problems.

The DDA is very important. There are over 8 million registered disabled people - that is a lot of users that you could be alienating - and a lot of lost business.

If anyone would like help with their sites, drop me an email at admin@evolution-uk.co.uk and I'll get you up and running.

I'm also looking to start up my own consultancy and hope to get registered on BusinessBricks soon!

Thanks for reading

Peter
Evolution - UK

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