Great looking site, loaded very quickly for me. I love the concept, and I think you have a great business model there. Conversion, seems to be your problem. I would highlight press release articles and press coverage on your home page, this will inspire confidence in the reader. Also as has been touched on by other people here, I would market your idea to major Insurance companies, to see if they can add it to as an add on service to their customers, sell to them at 5% above cost and they will sell on to their existing customer base. 5% mark up to 250k customers is worth it! You cna get free priblicity in your local area contact the local paper tell them about your service, offer 5 lucky readers the service free, in return for an advertorial! Good luck with it!

www.londonlifeclinic.co.uk

Agree with the other reviewers, great site.
I think you should focus on the product - I don't think the site is holding you back.
Is it deemed too expensive?

Rob

We would love to talk to insurance companies but we are finding it difficult to get through to the people that we need to talk to. If anyone has any contacts......

Cheers for feedback guys, keep em coming, I like the idea of advertorial.

Nancy, in relation to the stickers being removed, i would be interested to know peoples thoughts on this as our surveys showed people wanted removable stickers in case they wanted to sell the item later. Although it is removalble it still acts as a Theft Deterrant.

again this is great getting this feedback. Thanks everyone

Thanks for some great suggestions. We have completed a bunch of changes taking in some of those ideas. keep 'em coming.

www.wantitbak.com

Chris

I think the site is great. Really professional, clear, explains itself well, easy to navigate, has depth. Very good. I don't think this is your problem.

I think the reason that you are failing to get conversions could be two things:

Firstly, I think you really need some 'critical mass', via recommendations / referrals / good PR (I'm thinking, insurance companies, electrical goods companies, the police (surely they have stuff handed in all the time). You need to become talked about, known about, bit like carrying a donor card. Or you could consider targeting parents, kids loose stuff at school at the time (when I was a kid it was name labels in your socks!).

Secondly, the price, £10, I do think it is a bit expensive for what could be perceived as something that you may never need! Perhaps you could offer a discount for recommending others, therefore helping on above point too.

Not sure if this help....good luck anyway

Hi Chris,

Your site is a great idea - that is not in doubt. What Julie says below is important too and her suggestions are very good.

I disagree with her comments about the site's design though. I think it needs to change colour because red on black is a very stark contrast and can look aggressive and overpowering. (Some photos of people showing their returned goods might be helpful too.) I'd change it to a calmer, more reassuring colour set so that people feel welcomed to your site - these feelings are the feelings you need to tap into because you're not selling stickers - you're selling RELIEF!

That I can get back what was once mine is pure relief and proof that the risk I took in buying your stickers paid off. Focus on the benefit to the customer i.e. the underlying feelings/thoughts associated with your product over anything else. Tap into the sense of relief people will feel and they might be more willing to risk a tenner.

I hope this helps.

Lee

http://www.carnihan.co.uk (web designer)

Chris

I agree that what you need most is large scale awareness, through PR and or partnerships. Have you tried talking to some of the companies that run services to protect credit cards? I use a service marketed through M&S which also gives me stickers to put on my wallet and a key fob. Its called Cardsafe - contactable on 0870 600 3055 cardsafeenquiries@cpp.co.uk.

Just to post a different view however, I think the site is a problem, at least in being the right site to make people feel good about your service.

You want people to feel safe and secure with your business, and to trust that there is a reliable process and company to work with. However, what I get from the site is:
- discomfort from the red and black colour scheme, which suggest risk not security
- confusion from the barrage of quotes and windows, rather than security from a story that flows and clarity of navigation

Hope this helps

Alan

Agree about the colours - lots of potential here though.

Poor conversion may be a function of targetting? Who are you driving to the site and at what stage do they leave?

I tried to find the affiliate/reseller area but couldn't - as others have said, your service lends itself to partnerships with insurance companies and retailers of high value items - this is a no-brainer.

Have you tested ppc? And do you know how much a visitor is worth? If you tested it, did you test different ads by keyphrase and different landing pages?

Cheers,

Paul http://www.incisecomms.co.uk

I think the site is very professional looking, perhaps some of the pages look a little busy but overall the image is great. The success stories would be made more interesting by having pictures of the people smiling etc and perhaps make as much of that as you can because that is what the aim of all this is. The page about what have you got to lose could be combined with the success stories to show people who have had success in reclaiming that particular item. I think the business idea is great. Perhaps your overall problem is that you just need to keep on advertising it so that more and more people know about it - I would never have heard about it if it wasn't for the business brick email. Maybe you need to rethink your marketing campaign? Perhaps giving out sample stickers at railway stations where people always leave things behind might be a good idea?

Great site design and great idea. Not convinced about the pricing though. Surely insurance cover would suit more people for less personal items? I'm not convinced to buy labels, although I love the idea.

Hello Chris

I don't usually offer advice, but I can see the potential you have here. Your personal twist on a bog standard security label is a winner.

And you did ask, so, if you will...

1 Your site looks like it's been made by a 'design' professional. It's crisp has jazzy colours, it's way to 'busy', red is certainly not a good colour, and there's no flow. It's just way too complicated.

What is the one thing that you want people to do when they arrive on your landing page? Decide that and then gear everything on the page into making that happen. Just that - nothing else. If you had lots of products then obviously youcouldn't do that, but your other products are really just options aren't they?

2 As other posts have mentioned, there is no narrative, no sales message and certainly no easy way to buy or even any request to buy as far as I can tell. Unless I had already been recommended by a friend there is no way that I would buy from you with you site as it is. And I LOVE the idea.

3 You have some wonderful stories to tell to get that sale. Bear in mind that when you're telling your story, you have TWO issues of trust to address. One, a buyer has to first- off trust you. I have absolutely no idea who YOU are and why I should trust that you will hold MY PERSONAL details securely. If not on the first fold then it must be on the second fold of your landing page. Secondly, they have to trust that the product works which, again, is where your stories come in. The first of those stories should be on the first fold of your landing page. Written well, you could easily draw you readers in.

4 There are too many images. Images are good but only if they ADD TO THE TEXT they are next to.

5 Incidentally, If your survey says that people want the option of removing the tags, do you mind me asking why you aren't doing it? If it's a case of you physically can't do it, then you could tell them that you will send them one 'Detail Change' postcard for each sticker they buy so that THEY can pass on the added security that comes with the sticker to THEIR buyer. A great selling point for them. And a great offline contact for you to send more info and offer them a deal to get more stickers for the rest of their stuff. Would the extra administrative expense to you be outweighed by a contact from someone who is to an extent already pre-qualified, favourable to buying from you, and has given tacit permission to dierct-mail to them?

6 Put your contact number right where they can see it not hidden away at the bottom of the form. If you can't mand it all the time, re-direct is fine. Exp. net spenders won't use it anyway unless they have a specific question (in which case you've got 'em if you can answer the question). It increases trust. (Does anyone have any up to date UK info on whether freephone numbers or local numbers are better for net sales? Are freephone numbers a winner or loser?)

7 I have to go now to work on one of my sites, otherwise I could go on some more if you wanted. Hope this has been useful in some way.

All the best. I've bookmarked your site and will come back to see if you can convince me to buy in the future.

Ian

P.S. do you see any scope for capturing their email addresses for a series of follow-ups? Aweber.com have a great autoresponder product. Not the cheapest but the best I've found so far. In my quietest month of using it to date, it made me more than ten times what it cost for the month.

Hi, nice looking site.

here's what I did:
great idea, I wonder if they have got that little black wallet that I have had for 27 years and recently lost on a train?

Labels...err....no, I am not labelling anything.

left after about 10secs.

a good idea..... the site was too busy for me and I also thought that it was a site where people returned lost items then searched for them on your site. Too much text to read. Also I agree about the colours - they are far too aggressive. I confess I got bored with it as I could not see clearly what you are offering quickly enough. I also think that you need coverage aswell as the internet to make people feel more reassured by you and more importantly so that they can search for you and know about you. Good Luck!

I like the site.....Red on Black a bit harsh though. As for the business model its good but needs a lot of PR to make it work. Generally the public will want some courting before spending their money.

Good luck - Barry

Look of the site is jazzy & professionally done - and I thought the easily identifiable logo (the grab hand) a good "branding" tool.

But...

>There was no "grab" for me to want to buy... I wasn't sure at first what you were actually selling. And I wondered if I wasn't there to do this exercise would I have bothered to read all the words??

>People love a bargain - shout about an introductory offer!

>I might normally have clicked off after just a brief perusal, but stayed and had a look around really only so I could be fair in my comments - if it is said people "buy" their houses within the first 11 seconds of a viewing, then you probably have less than this to make your impression and get critical information across.

>Finally, two things that came to mind about the product itself... I thought "labels? won't they peel off?" now I may be a girlie, but people need reassurance that this is durable and WORKS... then I clicked BUY - and saw something about "free 12 months subscription" (this hook should have been screamed from the front page) and the cynic in me immediately thought, uh-oh they reel you in, then squeeze you for more money - in my experience people buy on trust as much as anything (we are talking about personal security here afterall) so a bit more detail to reassure would be good.

All this aside - what a great idea - the simple ones are usually the best... very best of luck with the venture, I really hope it catches on!

PS Have any of us "critics" actually signed up? Now that would be interesting to know - if they have, then hats off to you, it obviously works!

Cheers for all the comments guys. Lots to look at and work on it would seem. Less is more seems to be the flavour of the day so will definately look into that.

Colours! ok i see the point people are making, what would be better colours yellow or blue then??ideas?

An aside, No Anna not one of the 25 people has bought into the idea, which is interesting, even though one person has just suffered the loss of his wallet.

Keep em coming, thanks for all the great feedback

www.wantitbak.com