Look of the site is jazzy & professionally done - and I thought the easily identifiable logo (the grab hand) a good "branding" tool.

But...

>There was no "grab" for me to want to buy... I wasn't sure at first what you were actually selling. And I wondered if I wasn't there to do this exercise would I have bothered to read all the words??

>People love a bargain - shout about an introductory offer!

>I might normally have clicked off after just a brief perusal, but stayed and had a look around really only so I could be fair in my comments - if it is said people "buy" their houses within the first 11 seconds of a viewing, then you probably have less than this to make your impression and get critical information across.

>Finally, two things that came to mind about the product itself... I thought "labels? won't they peel off?" now I may be a girlie, but people need reassurance that this is durable and WORKS... then I clicked BUY - and saw something about "free 12 months subscription" (this hook should have been screamed from the front page) and the cynic in me immediately thought, uh-oh they reel you in, then squeeze you for more money - in my experience people buy on trust as much as anything (we are talking about personal security here afterall) so a bit more detail to reassure would be good.

All this aside - what a great idea - the simple ones are usually the best... very best of luck with the venture, I really hope it catches on!

PS Have any of us "critics" actually signed up? Now that would be interesting to know - if they have, then hats off to you, it obviously works!