Cheers for all the great thoughts guys keep em coming. The navigation is definately a problem, especially since it works in everything but IE perfectly. Interesting point on the titles on the menu cheers for that.

We shall get to work straight away on some changes.

The word BAK is deliberately spelt incorrectly as it is a marketing ploy. It first of all attracts your attention and then because it is spelt wrong stays in your mind.

Interesting point on the colour used. We chose Red as it is so commonly associated with security and warnings etc. We shall look into maybe toning it down a little.

Thanks again everyone that has commented so far.

Congratulations - I think the site looks professional, and makes the business seem bigger than I suspect you are. I've not spent a lot of time looking at it, but have had experience of secure marking office equipment before and so my thoughts are really along the lines of questions about the business model:
1) how easy is it to remove the stickers? I appreciate this is aiming for the honest person to return items, but what about if they are nicked?
2) Is there (and how much is it) an annual subsription fee for having your stuff logged on the database? Of it is a one off charge then shout about it!
3) On the homepage I would have one of the boxes displaying a slogan along the lines of 'Protect your 4 essential items for as little as £9.99' (or whatever it is) with a background picture of phone, laptop, pda, diary and walkman etc) just to hammer the point home. Link it to a page which flogs your main kit product and introduce the 3 easy steps points with a BUY NOW button next to it.

Who are you aiming this at - the individual or businesses - you may want to think about having seperate directions for where to go straight from the off (home page).

Hope this helps - good luck!

Jan Harrison
The Really Special Events Company
www.reallyspecialevents.co.uk

Great site, very striking. Have you tried seeking insurance approval for this concept? Get reduced contents insurance because of Want It Bak protection would be a strong incentive and vote of confidence in the product.
Also, mercenary character that I am, I would like to know more about the reward for return, I am asking myself if it offers enough to make ME go to the trouble of taking responsibility for someone elses lost property...What a shallow man I am.

Best of Luck

Jon Marris
Heath Reid & People
www.heathreid.com

Edited by author 21-04-2005 02:15 PM
Have you seen www.yellowtag.com which I think is a similar concept? There might be some ideas to glean from their site. They have managed to get their basic kit enclosed with Olympus cameras which I appreciate has nothing to do with the website but is a great marketing opportunity.

Paul Wakefield

The idea is good, but I do not like the stickers and as they could be removed, I am not so sure I would part with my money to buy some.
The idea came across well and the sight was easy to understand.

Great looking site, loaded very quickly for me. I love the concept, and I think you have a great business model there. Conversion, seems to be your problem. I would highlight press release articles and press coverage on your home page, this will inspire confidence in the reader. Also as has been touched on by other people here, I would market your idea to major Insurance companies, to see if they can add it to as an add on service to their customers, sell to them at 5% above cost and they will sell on to their existing customer base. 5% mark up to 250k customers is worth it! You cna get free priblicity in your local area contact the local paper tell them about your service, offer 5 lucky readers the service free, in return for an advertorial! Good luck with it!

www.londonlifeclinic.co.uk

Agree with the other reviewers, great site.
I think you should focus on the product - I don't think the site is holding you back.
Is it deemed too expensive?

Rob

We would love to talk to insurance companies but we are finding it difficult to get through to the people that we need to talk to. If anyone has any contacts......

Cheers for feedback guys, keep em coming, I like the idea of advertorial.

Nancy, in relation to the stickers being removed, i would be interested to know peoples thoughts on this as our surveys showed people wanted removable stickers in case they wanted to sell the item later. Although it is removalble it still acts as a Theft Deterrant.

again this is great getting this feedback. Thanks everyone

Thanks for some great suggestions. We have completed a bunch of changes taking in some of those ideas. keep 'em coming.

www.wantitbak.com

Chris

I think the site is great. Really professional, clear, explains itself well, easy to navigate, has depth. Very good. I don't think this is your problem.

I think the reason that you are failing to get conversions could be two things:

Firstly, I think you really need some 'critical mass', via recommendations / referrals / good PR (I'm thinking, insurance companies, electrical goods companies, the police (surely they have stuff handed in all the time). You need to become talked about, known about, bit like carrying a donor card. Or you could consider targeting parents, kids loose stuff at school at the time (when I was a kid it was name labels in your socks!).

Secondly, the price, £10, I do think it is a bit expensive for what could be perceived as something that you may never need! Perhaps you could offer a discount for recommending others, therefore helping on above point too.

Not sure if this help....good luck anyway

Hi Chris,

Your site is a great idea - that is not in doubt. What Julie says below is important too and her suggestions are very good.

I disagree with her comments about the site's design though. I think it needs to change colour because red on black is a very stark contrast and can look aggressive and overpowering. (Some photos of people showing their returned goods might be helpful too.) I'd change it to a calmer, more reassuring colour set so that people feel welcomed to your site - these feelings are the feelings you need to tap into because you're not selling stickers - you're selling RELIEF!

That I can get back what was once mine is pure relief and proof that the risk I took in buying your stickers paid off. Focus on the benefit to the customer i.e. the underlying feelings/thoughts associated with your product over anything else. Tap into the sense of relief people will feel and they might be more willing to risk a tenner.

I hope this helps.

Lee

http://www.carnihan.co.uk (web designer)

Chris

I agree that what you need most is large scale awareness, through PR and or partnerships. Have you tried talking to some of the companies that run services to protect credit cards? I use a service marketed through M&S which also gives me stickers to put on my wallet and a key fob. Its called Cardsafe - contactable on 0870 600 3055 cardsafeenquiries@cpp.co.uk.

Just to post a different view however, I think the site is a problem, at least in being the right site to make people feel good about your service.

You want people to feel safe and secure with your business, and to trust that there is a reliable process and company to work with. However, what I get from the site is:
- discomfort from the red and black colour scheme, which suggest risk not security
- confusion from the barrage of quotes and windows, rather than security from a story that flows and clarity of navigation

Hope this helps

Alan

Agree about the colours - lots of potential here though.

Poor conversion may be a function of targetting? Who are you driving to the site and at what stage do they leave?

I tried to find the affiliate/reseller area but couldn't - as others have said, your service lends itself to partnerships with insurance companies and retailers of high value items - this is a no-brainer.

Have you tested ppc? And do you know how much a visitor is worth? If you tested it, did you test different ads by keyphrase and different landing pages?

Cheers,

Paul http://www.incisecomms.co.uk

I think the site is very professional looking, perhaps some of the pages look a little busy but overall the image is great. The success stories would be made more interesting by having pictures of the people smiling etc and perhaps make as much of that as you can because that is what the aim of all this is. The page about what have you got to lose could be combined with the success stories to show people who have had success in reclaiming that particular item. I think the business idea is great. Perhaps your overall problem is that you just need to keep on advertising it so that more and more people know about it - I would never have heard about it if it wasn't for the business brick email. Maybe you need to rethink your marketing campaign? Perhaps giving out sample stickers at railway stations where people always leave things behind might be a good idea?

Great site design and great idea. Not convinced about the pricing though. Surely insurance cover would suit more people for less personal items? I'm not convinced to buy labels, although I love the idea.

Hello Chris

I don't usually offer advice, but I can see the potential you have here. Your personal twist on a bog standard security label is a winner.

And you did ask, so, if you will...

1 Your site looks like it's been made by a 'design' professional. It's crisp has jazzy colours, it's way to 'busy', red is certainly not a good colour, and there's no flow. It's just way too complicated.

What is the one thing that you want people to do when they arrive on your landing page? Decide that and then gear everything on the page into making that happen. Just that - nothing else. If you had lots of products then obviously youcouldn't do that, but your other products are really just options aren't they?

2 As other posts have mentioned, there is no narrative, no sales message and certainly no easy way to buy or even any request to buy as far as I can tell. Unless I had already been recommended by a friend there is no way that I would buy from you with you site as it is. And I LOVE the idea.

3 You have some wonderful stories to tell to get that sale. Bear in mind that when you're telling your story, you have TWO issues of trust to address. One, a buyer has to first- off trust you. I have absolutely no idea who YOU are and why I should trust that you will hold MY PERSONAL details securely. If not on the first fold then it must be on the second fold of your landing page. Secondly, they have to trust that the product works which, again, is where your stories come in. The first of those stories should be on the first fold of your landing page. Written well, you could easily draw you readers in.

4 There are too many images. Images are good but only if they ADD TO THE TEXT they are next to.

5 Incidentally, If your survey says that people want the option of removing the tags, do you mind me asking why you aren't doing it? If it's a case of you physically can't do it, then you could tell them that you will send them one 'Detail Change' postcard for each sticker they buy so that THEY can pass on the added security that comes with the sticker to THEIR buyer. A great selling point for them. And a great offline contact for you to send more info and offer them a deal to get more stickers for the rest of their stuff. Would the extra administrative expense to you be outweighed by a contact from someone who is to an extent already pre-qualified, favourable to buying from you, and has given tacit permission to dierct-mail to them?

6 Put your contact number right where they can see it not hidden away at the bottom of the form. If you can't mand it all the time, re-direct is fine. Exp. net spenders won't use it anyway unless they have a specific question (in which case you've got 'em if you can answer the question). It increases trust. (Does anyone have any up to date UK info on whether freephone numbers or local numbers are better for net sales? Are freephone numbers a winner or loser?)

7 I have to go now to work on one of my sites, otherwise I could go on some more if you wanted. Hope this has been useful in some way.

All the best. I've bookmarked your site and will come back to see if you can convince me to buy in the future.

Ian

P.S. do you see any scope for capturing their email addresses for a series of follow-ups? Aweber.com have a great autoresponder product. Not the cheapest but the best I've found so far. In my quietest month of using it to date, it made me more than ten times what it cost for the month.