Edited by author 07-31-2000 02:15 PM
My idea was that banners would take you to the charitable org's site, and yes, that does limit it to orgs that have a site. It's an interesting idea that this site could at least host brochure-ware for orgs that don't have it yet. I could imagine making this very easy via web form input -- this could be free, and we could farm out to site designers for others that want it.

Click-through tracking would be useful for sites that host the banner ads, giving them a quantitative idea of how much "good" they're doing by hosting the ads on their site.

Hmmm, maybe we could list the sites that use adsforgood (the ones that host the ads), in order of their clickthrough rates (they probably wouldn't appreciate numbers posted publicly). I'm trying to think of ways to add buzz to the site.