Edited by author 08-23-2000 11:35 PM
I'll have to chip in a vote for the sections of Richard Dawkins' *The Selfish Gene* where he cooks up his theory on the now-infamous "meme." I'll sidestep the whole quagmire about whether memes "really exist" by just thinking about them as a vivid metaphor for the way information "moves." And the meme is a great metaphor, one that does what the best metaphors do -- causes you to look at the world in a different way.