>From: Malgrand, Karine (IPGRI - Rome)
>Sent: 13 July 2004 14:17

>Subject: RE: IPGRI Web Consultation Study -
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>Mr Sharrif, chief public relations for IFAD, visited IPGRI this morning. I
>took this opportunity to ask him what he thinks of IPGRI Communication. He
>seemed to be surprised that IPGRI is not making the best use of electronic
>media (internet, TV, other forms of electronic communications,) more
>efficient and less expensive than publications and brochures.
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>He reminded me the basics of a communication strategy:
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>a- What do we want to achieve
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>b- Who do we want to reach
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>c- What information
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>d- How (and the web site is one tool only)
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>Re. the web, he said he had difficulties to understand what IPGRI wants to
>communicate. He said he did not get the main message from IPGRI. He
>recognized that writing science and scientific publications is one thing,
>communicating an other one. He wishes the web site would be 1- a document
>depository for scientists 2-a tool to communicate to donors and to the rest
>of the world with clear messages, easy words, etc...
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>He said that to support fund raising activities we need 3 types of
>communication : 1- Public relations 2- policy papers 3-public awareness of
>scientific matters
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>Have a good meeting,
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>Karine