Guy Kewney
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11-26-2003 10:44 AM ET (US)
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"A lot of people ask us how big the smartphone market is going to be."
Hugh Brogan thinks 30m global market for smart phones 2004. "We think 18 million units in Europe; we expect Nokia to take the lion's share of that, being the category leader. There are relatively few players. So 30m doesn't sound like a particularly big market, in cellular phones terms. But it's an attractive place to be, because it's the fastest growing segment
Symbian seems to be the market leader; our new phone is in that, and we think Symbian operating system will be the trend-setter.
Concluding, Brogan forecast that US revenues would jump by a factor of 2.5X next year, with manufacturing capacity reaching a million plus phones per quarter. And with that, he introduces Ron Schaeffer, product marketing boss.
But first, alas! - the blood image video. A woman with blue fingernails... a video camera... heavy, moody bass line. Louder and louder. the audience shifts, and your correspondent takes a quick nap...
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