"How did we do this?"

His first business priority is "operator focus" he says. Operator requirements of average revenue per user and customer retention come first, ahead of Sendo branding.

People did ask us "can't Nokia do what you're doing?" and of course, they can. "But in life, it's not what you do, but the way you do it; we can build quickly, and at low cost, but still in a customised manner."

That means cameras. Cameras are now becoming the "must have" item at mid-tier and above.

But there's a big future in mid-range GSM. That's because 3G isn't happening; there's a healthy business in GSM and EDGE because of the delay. Seeing BREW with 27% of the market for OS coming up with Symbian doing well and Microsoft with a foothold in the market.