CroneLit?A line of fiction for women over 45 (because, you know, they're all the same once they reach 45), Transita, is setting off some hot flashes across the pond.
Read points out that, despite the fact that 40% of the UK's female population is over the age of 45, there isn't an identifiable body of fiction that mirrors the experiences of this group. "Life for the 45-plus woman is very different now than it used to be," she says. "We are redefining our whole attitude towards mid-life, and women want recognition of that in the books they read. They want exciting, inspiration heroines they can relate to".
But Read appears to have opened up a veritable Pandora's box, with critics of the imprint claiming that it is patronising to define women readers in this way.
Embrace your cronehood! Conform! Conform! Does the call to conform ever stop?
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