I find this almost comical; philosophers have never been able to define what ethics is; anything that hasn't been defined falls under the philosophers label, and ethics has never left the philosophers label; so, I don't know what there millions is going to accomplish!

I think they should call themselves politicians!

I also think(yes, I know, me; yes, I think), that the only reason why ethics hasn't been defined very well is because nobody wants to define it. Same with beauty. Who wants to be told they're ugly, or in the case of ethical, that maybe they are in the wrong? Of couse, the real issue is that most people despise science, so nobody wants ethics to be turned into a science(see Jacob Bronowski if you don't mind a little more scientific analysis of ethics).

Just remember, whenever you here some group calling for ethics, they don't want it defined, they're just playing politics!