I agree with Michael on the difficulty of bounding branded space. Gathering popular support for such boundaries is especially difficult because neither the anti-brand activists nor anyone else has positively articulated the benefits of having schools, hospitals and public gathering places where corporate brand presence is kept minimal and low-key. Tax cuts or not, no public entity will be able to outbid Coke or McDonalds for control over our public environment, unless it can tell us what we have to gain.