Completely agree that (a) the no logo folks need to calm the heck down, and (b) that we need new ways of measuring the value and reach of brands to gauge the "intimacy" factor.

But your last recommendation -- defining the boundaries of branded space -- is going to be the hardest to implement, especially as the public institutions -- like schools, particularly schools -- are underfunded, and will look to corporations to provide funding in exchange for providing the opportunity to drive branding opportunities into the day to day experience of nine year olds. Having soda machines in cafeterias is only the beginning...