My wife's an "education advisor", who a while back did some work with McD's. At the time, they were frantic to try and break away from the "screaming kiddies and their parents" image, and trying to break into almost ANY other demographic market. My local franchise runs a "McWrinklies" (except that's not what they call it to their customers!) breakfast on Wednesdays, when they're jammed full of pensioners. McD's have been on the slide for a while - decreasing overall revenues from an increasing number of outlets - and made their first ever worldwide loss in Q1 2003. They're trying anything and everything to reverse the downwards trend - "regional" menus (in Paris last summer I stood behind an American family FURIOUS that only a 'French-style' breakfast of assorted patisserie and cofee was on offer) They've tried McPizzas, McFried Chicken... WiFi hotspots seem one of their more sensible moves.