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Google Buys Pyra: Blogging Goes Big-Time

4
view2001Person was signed in when posted
05-13-2011
02:50 AM ET (US)
 %E4%BA%BA%E4%BD%93%E8%89%BA%E6%9C%AF %E9%BB%84%E8%89%B2 %E6%88%90%E4%BA%BA %E8%89%B2%E6%88%92
3
davidnunez
02-17-2003
01:28 PM ET (US)
 Right. especially since they ALREADY have access (and have mostly indexed) the data that's published.

I think there is one advantage: Since blogs are updated so frequently, having the back-end locally might make google's indexing more "real-time." Take news.google.com... their news streams are assuredly more frequently reindexed than my blog, for example. Therefore, when another 9-11 happens, I can go to google and do a search for "World Trade Center" and "Blog" and get current "news" straight from the sources.

People have been using Google as an add-in for a while now (ex. "click this button to search google for topics similar to the post I've made"). I could see a business model of charging for these value-adds, but honestly, is that enough?

Of course, we have no idea what the terms were... it could just be: google "bought" Blogger by giving Ev et. al salaries, an opportunity to work at an innovative company on an innovative project, and maybe a signing bonus for the technology. (that's how my startup was "bought" after I left it... oh and throw in some worthless "equity").

I've seen some DejaNews comparisons, but I'm not entirely convinced they are that similar... Namely, Deja had an archive of data that was not HTTP compliant (i.e. not indexable by Google), whereas Google already can index blogger posts.

It wouuld be interesting to see if Google would actually charge blogger users for the service (a la Blogger Pro) and it would be equally interesting to see if they did things like raise search-result preferences for google-hosted blogs (which, has always been a no-no... although google hasn't really hosted content this way, before).

I think I'd lean towards the "blogging is sexy" argument until I learn more. Right now hundreds of thousands of bloggers are talking about this "shake-up," which raises the brings Google to mind (and the genius of it is that it's not insiders doing the hyping... hence SEC/IPO safe).
2
jonlPerson was signed in when posted
02-16-2003
07:08 PM ET (US)
 My best guess at this point is that they might have a grander strategy than they've let on.
1
Chip at Unicom.comPerson was signed in when posted
02-16-2003
06:35 PM ET (US)
I'm still not getting it. I don't see the big strategic benefit to Google. The best I can figure it's to support their IPO plan.
  • Blogging is getting big, and they see a revenue opportunity here. By acquiring the best-known brand they are poised to plump up the bottom line.
  • Blogging is sexy. Every company needs a story as part of their IPO campaign, and being the leader in the blogging market adds to that story.

Other people have commented on Google getting access to the blogging backend for the data, but I'm just not seeing where it goes from there.
Edited 02-16-2003 06:35 PM
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