Getting businesses (all businesses) to act responsibly and ethically is increasing in importance. Some useful suggestions about what do to and how are on www.authenticbusiness.co.uk

See particularly the speech given by Mark Barden of Barden & Jelly:
http://www.authenticbusiness.co.uk/docs/articles/apg.htm

 APG conference, “Changing minds in America”
Advertising and the transition to sustainable capitalism
Mark has written and delivered a sublime invitation to the global advertising industry. Mark is inviting advertising agencies to find a new sense of relevance for their creativity in helping their clients to work for sustainability. It is a quite brilliant balance of good business sense with idealism. It was originally written and delivered as a speech to an advertising industry conference in San Francisco. Mike described the response he got as “overwhelming”, he will be writing more about that response in the next issue.