Edited by author 09-01-2002 09:35 AM
John Moore asked whether we shouldn't target sectors rather than all global companies.
I think from the point of view of what we are asking consumers to sign up for it should be all global corporates over a certain size who don't have sufficient responsibility communications budgets (as proxy for commitment, focus , deep concern they have for a humanitsarian issue they share and network around te globe) . It gets too complicated to start getting consumer petitions by sector , nor is my disgust with any one sector, it is with the big guys eg the 51 globals who together make up the top league of 100 economic superpowers of whuch the other 49 are nations. I was trying to design a catalytic mechanism which would start shifting the mindset of the global brander from:
all mass media to involving people in intelligent use of net
and from all image to getting involved with a real world responsibility
from we as a company are a separate target to we as a global leader need to form collaborations with governments , NGOs, activists networks, and even some of our industry competitors to resolve this desperate human need (people who compete on a product should not be competitors on an environmental risk or deseperat cause, except in as far as one takes the lead for the whole lot to collaborate on)
250 million dollars ad per year was a rough guess at where this top 100 (ie 51 corporate) cut-off is though I wouldnt be surprised if someone come back with the numbers and says the top 51 mainly spend over 500 million dollars
You could always remind consumers who pledged to make special targets by sector in calendar waves or whatever, but I think sector identification for the overall thing is a needless complication to the simplicity of the 1 Million People Web 2002
Please note the generality of the pledge is a different issue from providing links to people who are working on particular global responsibilty infrastructures and how these should match by indutsry. For example regarding water for the poor world, we have the EU Water Angels initiative at
http://www.knowledgeboard.com/cgi-bin/item...format=%o%20%B%20%Y
