Edited by author 09-24-2002 02:05 PM
The Million People Web 2002 currently emerging from
New Zealand/ S. Hemisphere: :: UK/N.Hemisphere ________________________________________________________
Network Party: In celebration of the birth of value multiply
Would you like to live in a world where the most powerful brand has the biggest image or is known for fostering the most human responsibility? If you have a dream favouring the latter : the way to start this is to develop a collaboration strategy between all humanitarian networks that put responsibility ahead of image. Later this year, I intend to help convene a party of representatives of 15 of the most human online networks. Who would you nominate to attend?
Technical background on Value Multiply, aka Safety in Transparency
It is becoming clear from Transparency Mapping at www.valuetrue.com that companies who do not understand that system connectivity is often better represented by a multiplicative model than an additive one are a danger to themselves (of losing all value) and to everyone
If we look at the risk side the beginners question is when can a company's value be reduced to zero due to the connectivity of the primary dynamics involved
We know this can happen with relationship capital - eg Andersen one rotten stakeholder relationship zeroising the value of all stakeholders
I am sure it will happen soon in the case of (image)*(responsibility) - do we already have a case where a company was so concerned with its image that its responsibility was exposed as zero and thus so was its whole? If not, it will happen soon as activists bring transparency to responsibility
There are probably other cases like (KM technology)*(KM human usability) =0 because somebody thought Knowledge Management was all technology and no human use. What's your favourite example
When we get to system of systems, a really intriguing case will be
(competition over supplying positive demands)*(collaboration over risks/responsibilities)
-clearly this is a reason why poor world gaps never get narrowed but who will be called first to zero account as an industry whose competitive nature over products caused it to forget to collaborate over risk
These are just examples. I would love to hear of other ones you might like to embed on tracks across our Map at www.valuetrue.com
Equally if we index the way companies behave today at 1 and compounded this impact over the next generation , it is clear that many will head down towards zero due to the multiplier rule. The interesting question is what could the upside be: my best estimate is 625 though only 25 of this is monetary and the other 25 social (the sort of dividend) that could narrow poor world gaps
You might ask why this issue defines our future in ways that it has not previously done. well 5/6 of value in global markets today is known to be to do with living people connectivity -knowledge, brand, networks, innovation etc - not tangible things; information is getting more open and it is only when people ask the question do we accept that 500 million dollars spent on a global brand's image and zero on responsibility of marketing, that the world says actually no we don't -lets zeroise those who persist in such dehumanising of us all. In other words, many of the multipliers in the equations above were unknown in non-transparent ages, but when light is first shone on them there will be a mother of all zeroising of share values. And do not forget there is a little concept called the internet. In every way this system produces : connectivity, openness, living relationship patterns come first. So the trend is unstoppably towards transparency's multiplier rule. And companies who dont how to map value multiplication would I suggest be timely ones to withdraw any pension investment you have in them (or is there a counterargument?)
