Quorn has been amazingly popular in the UK and Europe for about six years; it's as ubiquitous in London as Gardenburgers are in the States. I've been enjoying it ever since the FDA approved it. Low fat, high nutrients, great for the environment, inexpensive, wonderfully flexible in cooking, and the patties are terrific. Great stuff. No complaints.

And it should be noted that this stuff was named by Brits, who don't use the term "corn" regularly. It's maize over there, y'know.