Frank Paynter writes:
"In my shameless search for a media sponsor for my reportage of the October
Digital Identity Conference in Denver, which is likely to rank as the
emerging information technology story of the year, I called the business
editor of our local morning daily. Since I have not clue one about how to
pitch a story this was practice at best. I explained some of the ins and
outs of the emerging technology, fell back quickly to a checkpointing
position ("Have you ever used eBay or bought tickets through Travelocity?")
then suggested that maybe it would be best if I sent her a few paragraphs
describing why I felt her readers would both be interested and even benefit
from exposure to the subject manner. I added that there was a local angle,
since Eric Norlin who is helping organize the event in Denver is a Madison
area lad with a National Security Council background, and his father still
lives here.
'We're not interested in local angles,' she said. 'If this is important,
the wire services will cover it and we'll use their story.'
Is there a Tinnie category for this kind of editorial policy?"
Edited 08-19-2002 10:16 AM