Anyone who thinks this joke is anti-american certainly won't buy any of these products. Anyone who doesn't get the joke has no reason to buy any of these products. And anyone who does get the joke still probably won't buy anything, lest they themselves perpetuate more blind consumption.

It's perfect. An online store with a target market of... nobody.

Then again, I'd love to see the looks I'd get taking that tote bag into my local yuppie grocery store and blithely filling it with $30 brie and bottle after bottle of merlot. Very funny.