Alright, for credentials, I've been a merchandiser for CCE (Coca Cola Enterprises...the company that distributes coke in much of the United States). We had our sales rally today for the summer of Vanilla Coke. Here's the scoop:

Take the flavor of Coca Cola, take away that little bit-of-a-bite it has, and mix in the flavor of creme soda, and you have exactly what it tastes like. Some people liked it at the sales rally, some didn't. I was intrigued by the flavor, but not at all blown back. I did bring home a bottle to experiment with though, and you know what? It tastes GREAT with ice cream. For anyone who likes Coke floats or Root Beer floats, you'll love the flavor with ice cream. Otherwise, it won't be such a hit.

The product is targeted to 18-24, so expect to see your typical "Keep cool, have fun with Coke" type ads on MTV and Friends and other shows that target that demographic.

One other thing: You'll be seeing a new lable on Cherry Coke as well, but it's just a label change, but they're not changing the flavor. It's just to try and unite all the different spin-offs of Coca Cola together to act as a battleship force this summer against Pepsi Co.