OK CCE man...there are some guys in security that want to talk to you! Seriously, my Coke (CCE) sales rep brought in some of the new Vanilla Coke and it tastes very good. I took a bottle home to my teenager and she was crazy for more...I had to ask my rep for another couple of samples. The taste is hard to describe and doesnt overpower you...sort of a smooth, subtle taste that makes you want more. From all I've seen Coke looks like they've got a big winner on their hands. Last year Pepsi's Code Red started off good, but it just cannibalized Mountain Dew business. Coke's marketing people have done a good job to creates something really new...look for it in stores...Kroger stores that is!