The Observer "Dramatis Personae" column. 22.05.38:

"The orchestra director of the Victoria Palace Mr George Windeatt has come to the conclusion that theatres "God Saves the King" that winds up performances is treated with undue perfunctoriness. He has accordingly rescored it and has it played in full solmenity at all performances and with great effect. The Victoria Palace musical-comedy "Me and My Girl" has now run for six months and is still playing to about £4000 a week - one of the biggest post-war musical successes."